Best Mobile Expanded Service or Application
Winning a Mobile Award offers a distinct competitive differentiation between products and services to a maturing domestic market. It provides recognition of excellence for employees, investors, customers and partners from the Australia Mobile Industry. The Mobile Awards also offer a unique platform for businesses to reach out to a highly specialised audience through the Awards communication streams.
This category recognises the best expanded mobile service or application.
For any construction project manager, getting the right information to the right people, at the right time is critical to meeting schedules and avoiding risk. Every day, thousands of project managers around the world use the Aconex online collaboration platform to access, share and manage their information. To keep their projects on track, our clients want to be able to manage their information in real time, not wait until they get back to their desks. With the Aconex Mobile for iPhone app, they can now manage their information on site, on the move and even when in the air.
Wedding Girl is Australia’s most comprehensive wedding planning and directory app. Its unique, long-term value offering has romanced brides and businesses alike!
As a primary sponsor of the Australian Open since 2002, KIA Motors was well-known amongst the competition’s nation-wide audiences, but needed to renew its brand if it was to return to the spotlight. KIA needed to both differentiate itself from competing brands in a highly-contested market, and stand out amongst other equally-established sponsors of the Open. To do this, SMG Red developed an Augmented Reality mobile application which would generate unprecedented buzz around KIA’s cars, by bringing them into the living rooms of thousands of Australians.
In May 2011, White Pages® released an extension to the White Pages® Mobile site to optimise it for the iPad. The White Pages® iPad site allows users to search, find and share details of a business, residential or government contact that they know the name of. Users can swipe through results and find the exact location of a business, residential or government contact thanks to the integration of Whereis® maps. The White Pages® iPad site also features images of courageous Australians, which were taken as part of the White Pages® Directory Covers Program.
"myCCA on the move" is a complete mobile self-service extension for Coca Cola Amatil's vast range of products, allowing registered customers to effortlessly manage their ordering and more from anywhere at anytime.
In August 2011 Whereis® released its app for the iPhone® providing free voice-guided, turn-by-turn navigation to take users to their destination. The app also allows consumers to easily find addresses, businesses and places of interest in Australia and display them on a map. Once the user has found what they’re looking for they can find out more information and call the business, get directions and let the free navigation feature take them directly to that location.
2013 Mobile Awards
1 May - Entries open
ENTRIES OPEN NOW
22 July - Rush Entries
1 August - Entries CLOSE
19 August - Judging
29 August - Finalists announced
23 September - Voting closes
17 October - Awards Night
2013 Australian Mobile Awards - ENTER NOW
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